About Food Service Promotion

Why Work With Us?

Our Story:

Non-commercial foodservice manufacturers use brokers to represent their products to the school nutrition industry. 

These sales brokers often carry 25+ lines, and their focus on specific lines may be limited.

It can also be difficult to find brokers that will support your line - especially if it is a new, unproven product line. 

Manufacturers must find a way to get their message across to decision-makers and make headway in a crowded market. They must find a strategy to help keep their products top of mind in the industry.

 In addition, most foodservice professionals are interested in seeing new innovative products and ideas and may be missing opportunities if their sales reps don’t mention specific concepts in presentations.


Meet the Team



Jackie Errico worked directly for McKee Foods (aka Fieldstone Bakery) as an employee and consultant focusing on the school nutrition industry. This experience gives our company a unique perspective and understanding of the industry.  She sees a great value in informing school nutrition professionals of products that could fill a void in the current offerings they have available - or that would offer a benefit compared to similar products.

Steve Errico


Steve Errico is an experienced business executive with a breadth of education and experience in small and middle market companies in a wide range of industries. As Co-owner and Strategist at Riverworks Marketing, Steve Errico has a wealth of invaluable marketing knowledge to offer food manufacturers. His technical capabilities and creative vision elevate Food Service Promotions and any other commercial venture he assists with to the next level.



We send valuable messages to our large database of school foodservice professionals that focus on innovative products and fresh concepts on behalf of k-12 manufacturers. From surveys to new product introductions, this proves to be a valuable service to manufacturers.

Social Media

The goal of our marketing efforts is to increase touch points online for brands and specific products which can lead to additional products being added to school bids, gaining distribution with foodservice distributors, and or increasing listings on school menus.

Google Ads

Google Ads and other digital marketing tools offer fully trackable data - with reporting on impressions served, clicks through rates  and conversions.

Current Promos

The Perfect Pairings
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Boxed Meal Concepts
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Fruit & Granola Salad Recipes
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