What We Do
We provide an additional layer of communication between select manufacturers and school foodservice professionals to gain more visibility on their product line via educational opportunities, recipes, new product introductions, surveys, promotions, and remain top-of-mind in a highly competitive and fast-paced environment.
Services
eNewsletters
We send valuable messages to our large database of non-commercial foodservice professionals that focus on innovative products and fresh concepts on behalf of foodservice manufacturers. From surveys to new product introductions, this proves to be a valuable service to manufacturers.
Social Media
The goal of our marketing efforts is to increase touch points online for brands and specific products which can lead to additional products being added to school bids, gaining distribution with foodservice distributors, and or increasing listings on school menus.
Google Ads
We have Google Ads audiences that feature school nutrition professionals. Similar to other digital marketing tools, this platform offers fully trackable data - with reporting on impressions served, clicks through rates and conversions.
We Have Worked With Companies of All Sizes
MyFoodFinders is a great resource for foodservice professionals. Their team assists companies in finding products via their portfolio of thousands of products. We assist with marketing via newsletters and social media to find customers needing their services and specific products.
Jack Links crafts protein snacks with 100% beef, turkey, chicken, and pork. They follow a 100-year-old family recipe to perfectly craft jerky from meat marinated with select, premium ingredients and a unique blend of herbs.
Fieldstone Bakery is developed by the McKee Foods Corporation, makers of Little Debbie and Sunbelt Bakery products. All Fieldstone Bakery products offer a delicious hometown bakery eating experience for an exceptional value.
Our Food Service Promotion Team
Steve Errico
Steve Errico is an experienced business executive with a breadth of education and experience in small and middle market companies in a wide range of industries. As Co-owner and Strategist at Riverworks Marketing, Steve Errico has a wealth of invaluable marketing knowledge to offer food manufacturers. His technical capabilities and creative vision elevate Food Service Promotions and any other commercial venture he assists with to the next level.
Jackie Errico
Jackie worked directly for McKee Foods (aka Fieldstone Bakery) as an employee and consultant with a focus on the school nutrition industry. This experience gives our company a unique perspective and understanding of the industry. She sees a great value in informing foodservice professionals of products that they would be interested in, and could fill a void in the products they currently have available - or that would offer a benefit compared to similar products.